Versace Proves Bold Never Goes out of Style

Versace Proves Bold Never Goes out of Style

Versace is celebrating a resurgence, but don’t call it a comeback. Forty years after Gianni Versace founded his fashion and design house, and nearly two decades since his tragic murder, Versace’s iconic name and work are back in the spotlight, thanks in part, to the popularity of the FX limited series, The Assassination of Gianni Versace: American Crime Story .


Versace’s original work has recently been displayed in a retrospective in Berlin, curated by Karl von der Ahé and Saskia Lubnow, and the Met debuted Dangerous Beauty: Medusa in Classical Art, which traces the various representations of the mythical tragic beauty from antiquity to the present day. Curator Kiki Karoglou selected three Versace garments that incorporate the house’s Medusa head logo to represent the more contemporary uses of the image. Donatella Versace, Gianni’s sister and successor, also recently walked the runway with icons of fashion including ’90s supermodels Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen at the Versace Spring/Summer 2018 fashion show during Milan Fashion Week, which served as a retrospective of Versace’s designs from 1991 to 1995.

The Versace Group was founded in Milan in 1978, and was one of the few independent designers in control of everything about the brand, from design to retail. In 1982, the company expanded into the accessory, jewelry, home furnishing, interior design, and china verticals, translating Versace’s signature bold, colorful prints and experimental approach to fabrics, and textiles into new aspects of design. Versace was known as the Rock n’ Roll designer due in no small part to their many famous clients, including Elton John and Michael Jackson as well as the Princess of Wales and Princess Caroline of Monaco. Upon his death, his sister took over in the role of Creative Director, and has continued to carry the Versace legacy forward.

The Versace Group has recently been involved in a number of luxury resort, hotel and residence tower designs, bringing their signature glamour and luxury to everyday living through the use of textiles, prints and furniture design. Notable projects include the Palazzo Versace, Dubai, The Aykon London One and the Milano Residences, among others. Versace blends neoclassical iconography and motifs with bold colors and prints, and new fabrics and materials to create a modern take on interiors similar to the opulence found in the Hollywood Regency school of design.

While The Assassination of Gianni Versace: American Crime Story may remind the world of his death, Gianni Versace’s work and legacy continue to celebrate his life and vision. With more than 1500 boutiques operating worldwide, and more interior projects looming, the Versace brand shows no signs of slowing in the years to come.


*** Our designer (David Deatherage) choose the classic Versace Pattern for our photoshoot as it relates so well with the Dorothy Draper Espana Chests. Hello, Versace!

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